As a Marketing Specialist at Superstorm Roofing & Siding, I developed and executed content strategies to increase engagement, brand visibility, and lead generation. My role involved writing and producing video content, capturing photophrase and designing a variety of marketing materials, including newsletters, flyers, signage, templates, and even comics. I created content for social media, websites, blogs, and ad campaigns then would analyze their performance data to optimize results. I also mentored colleagues, organized and led meetings, conducted outreach to past customers to schedule and film testimonial videos and streamlined workflows using tools like ClickUp, Postly, and MailChimp.